In response to the seemingly lighthearted nature of some of the videos - jokes about “saving” bloodlines or the lesser known “benefits” of having hunter eyes are all over TikTok - Grant pointed out that it’s not helping the misconception that men are not affected by beauty standards as much as women are. “When young male social media users repeatedly encounter videos emphasizing the superiority of being ‘naturally good-looking,’ however, the impact on their well-being can be significant.” “There is nothing wrong or unnatural about the desire to be healthy and attractive, or to want to present to others as your best possible self,” Grant told In The Know by Yahoo. Don Grant, the National Advisor of Healthy Device Management for Newport Healthcare, agreed with the sentiment and added that the inclusion of “God” in the MOG acronym also “intensifies” this sense of “unattainability” for this “ideal” look and facial structure. “Plus, when the viewers of these videos inevitably obtain different results than those they wanted, that is the starting point of the shame-and-blame cycle that only furthers restricting and over-exercising behaviors.”ĭr. “It’s not uncommon for the man in particular to not even know what he is doing is disordered,” she said. “This trend in particular is based in comparison and altering your physical appearance to try and obtain an unobtainable ideal.”Ĭoppage also pointed out that eating disorders in young men, alongside poor body image and unhealthy projections of what masculinity “should” look like, are often overlooked as a serious health concern. ![]() “For looksmaxxing in particular, I do think this is extremely unhealthy and has potential for harm, especially in younger viewers,” Coppage said. Nic Coppage, a social worker and specialist at the National Alliance for Eating Disorders, told In The Know by Yahoo that it’s easy for young viewers to see these looksmaxxing videos and get the idea that fitness and health should be viewed solely as transformation or makeover tools, rather than also a way to take care of oneself. A lot of the MOG videos seem lighthearted and funny, but what are the long-term impacts of young TikTok users absorbing looksmaxxing content?
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